Brand Book Studio

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Current project

My projects

Studio — your agency

Saved once to your account and applied to every guidebook you make.

Agency logoSVG or transparent PNG

Agency name Agency website Default template for new projects

Offline file

A portable .json with every image and font embedded — for backups or moving a project between accounts.

Import file

Identity

Brand name Tagline Industry / location Brief (feeds the strategy writer)

Document

Language

Version Date

Website Email

Phone Address / city

Primary logo

Upload logoSVG or transparent PNG

Symbol / mark optional

Upload symbolPowers lockups, app icon, pattern, supergraphic

Rules

Clear space — of logo height

Min. digital (px height) Min. print (mm height)

Keep original logo colors on the cover

Palette

Order matters: first is Primary, second Secondary, the rest Accents (max 6). Pantone is optional — enter it from a verified bridge guide.

Quick paste

Neutrals

Derive paper & ink tones from the primary

Mood imagery up to 6

Add photographyFeeds Imagery, Image Treatment, web & app mockups

Graphic style

Corner style Icon stroke weight Built-in mockup set

Your mockups up to 24

Upload mockupsJPG / PNG renders from Photoshop, Figma, etc.

Each mockup can fill a page, share one in a pair, or sit in a row of three. Pages are composed automatically in this order.

Placement

Section title Use only my mockups (hide the built-in application pages)

Strategy chapter

Include the Brand Strategy chapter

Turn off for identity-only guidelines. Individual strategy pages can also be hidden from Layout.

Essence

Introduction Mission Vision

Brand story

Story (2–3 short paragraphs)

Positioning

Brand promise Positioning statement

Market map

X and Y run from 0 to 100. Your brand is plotted in the primary color.

Messaging pillars

Values

Personality spectrum

Tone of voice

We are (comma separated) We are not Personality line

Imagery principles

Template

Cover & credits

Cover style Agency logo on the cover Agency mark in page footers Agency credit on the back cover

Edition shown in preview

Essentials keeps the core identity pages (about 15) for suppliers and quick handovers.

Include pages

Export guidebook

Quality

Brand asset pack

A .zip for the client: logo and symbol PNGs in every approved colorway, palette (CSS, JSON, TXT with CMYK) and design tokens.

Present

Arrow keys or tap the sides to move between pages; Esc to exit.

Exporting